The success of Linda Ikeji, Otunba Akin Alabi, Naija brand chic, Triciabiz, and others has inspired a large number of people to join the movement on a daily basis.

Only a few years ago, no one could have predicted that such a career would emerge. The influencer marketing sector is now estimated to be worth at least $5 billion.

Influencer marketing is growing in popularity because it works: it’s a legitimate approach to advertise and engage audiences in order to generate revenue. 

It’s enjoyable, simple, and has the potential to be quite profitable!

Find out how to become the brand’s preferred influencer by following the next steps.

1. Identify a market niche.

As far as influencers are concerned, it is crucial that you select the right loaf. That means that if you want to become an influencer, whether it’s in social media or on YouTube you’ll need to first identify a niche that you excel in and make it your primary focus.

People will only trust and believe in you if your personality matches the choice you make. You will be unmasked by internet users if you bring up a subject that you do not understand!

As a result, everything will become easier if your followers sense your deep passion for what you do. Choose a few activities that you enjoy and are good at. 

“Do you”, for example, enjoy working out and are physically fit? Start motivating others by leading by example and providing them with the tools they need to be in shape.

Make sure the niche you choose is something you enjoy. Cooking, sketching, exercise, travel, crafts, and so forth are all possibilities. Your work should represent your own interests, not just what pays well or what is fashionable.

2. Give your social pages a boost

If you don’t give me a little push on your social media accounts, becoming an influencer might be a major challenge: no one likes an empty page! There is a way to fast enhance your online awareness and gain followers whether you want to become an influencer on YouTube, Instagram, Facebook, Twitter, or another platform.

For this, you can buy Instagram followers, buy Facebook likes, or even buy YouTube views to increase your page’s visibility and automatically attract more people. TikTok is another popular platform where you can buy followers and gain influence.

You should be aware that, regardless of the platform you use, using fake accounts to improve the exposure of your social sites might result in penalties. 

To avoid losing money and being banned from your social network, carefully select your provider. Work with actual accounts, photos, and material, as well as follow all social network restrictions.

3. Don’t get stuck on current trends

You must be authentic in order to be good, recognizable, and famous for what you do. Ignoring current situations will allow you to think outside the box, resulting in the invention of new ways to do your job.

To be effective at influencing, you must be one-of-a-kind. It means creating something entirely new rather than systematically copying what the most famous influencers are doing.

Such a mindset can help in distinguishing you from other influencers in your niche and attract an audience that genuinely cares about the decisions you make. 

So, in order to achieve your goal, whatever it may be, you must respect your path in the world of social media and be recognized by others.

4. Choose the main channel

Choose your main social network, just as all other influencers do. You’ll need to concentrate your efforts on this platform. Not that you shouldn’t participate in other networks, but you should focus your efforts on a single one.

As a result, almost all active influencers use Instagram as their primary social platform. It’s okay if you’re not comfortable with Instagram.

To your advantage, there are a number of social networks where you can be successful as an influential person. When it comes to visual content, you have the option of choosing from YouTube, Pinterest, or Snapchat.

Writing enthusiasts may want to check out Quora, Twitter and Medium.

To use the main channel, you must first answer the following questions:

  • Who are you aiming for?
  • What kind of content would you like to make?
  • Which platform is the most popular among your competitors?

5. Create a content strategy

One thing is certain: the more you take your duty as an influencer seriously, the better you will perform. 

As a result, professionalism and building a content strategy are essential.

Your complete content strategy should go over numerous key elements, including the platform you prioritize, the type of material you produce, and content ideas.

Please strike the correct balance between the information you provide with your followers about your career and personal lives. 

This principle is referred to as 5-3-2 by influencers. This means that half of the postings must be of high quality, three must be instructional and interesting, and two must be personal.

Take the time to consider what kind of information your followers will find interesting, informative, and of good quality before publishing it.


As a Nigerian influencer, these are the foundations for creating compelling content. If you don’t have anything to give or are speaking from a place of inexperience, no one will take you seriously.

Build deep connections with your audience, and your influence will soar to new heights.

 If you’re interested in growing your brand and want help doing so, reach out. We have a team of experts who can help you brand your as an influencer!